17 January 2025
By Gerhard Uys in Farmers Weekly
Image © NZ Winegrowers
NZ wines fetched a premium in the UK over the holidays.
New Zealand wine led United Kingdom wine sales over the holiday period.
New Zealand Winegrowers’ market manager for the UK and Europe, Chris Stroud, said that in the four-week period leading up to December 28 2024, New Zealand white wine was the country-of-origin leader in the still white wine category, with value growth up 7.3% and volume growth up 9.7% compared to the same period last year.
Annual Scan data compiled by Nielsen IQ shows New Zealand maintained a high average price of £8.09 (NZ$17.60) per bottle, well above the market average of £6.69. [READ MORE…]