01 October 2024
By Sarah Neish in Drinks Business
If there’s one country whose wine sales have been untouchable in recent years it’s New Zealand. However, exports declined by 22% in the last half of 2023, kickstarting a “rollercoaster ride” for Kiwi winemakers, says new report.
Between July 2023 and January 2024, New Zealand wine exports dropped by 24% volume and 22% value, reveals the latest annual report by New Zealand Winegrowers.
For any other country right now these figures, while hardly cause to jump for joy, would neither be entirely shocking given the current state of global wine consumption. But for New Zealand, which has so far proved itself to be more or less immune to changing consumer habits, it will no doubt have come as a slap in the face.
By June 2024 exports had recovered slightly, growing by 6%. But has the impenetrable shield of New Zealand winemakers been dented? [READ MORE…]