22 August 2024
By Louis Thomas in Drinks Business
In what might be worrying news for drinks brands, Gen Z Brits are drinking even less than they were a year ago, according to the latest data from CGA by NIQ.
The younger generation’s move towards “moderation” is well-documented, with the global wine industry especially concerned about what will happen if the youth of today opt for other drinks.
While much of the concern from those working in more traditional drinks categories has stemmed from the idea that members of Generation Z (those born in the late 90s and early 2000s) are instead ordering and buying alternatives, such a RTDs and hard seltzers, the new OPUS data from CGA by NIQ reveals that the overall shift is away from alcohol consumption altogether. [READ MORE…]