Case Study
15 May 2024
By Amaea and Vintech Pacific Limited
Reports are reflecting a worldwide decline in wine consumption, where areas such as increased cost considerations and the move to more conscientious consumerism have been flagged as contributing factors.
Decisions that will help future-proof businesses require progressive thinking and for New Zealand wine producer, Giesen Group, ensuring consumer relevancy is an area readily embraced.
“Giesen is a supporter of technology, change and innovation in the wine industry. We understand that to stay relevant, the industry has to evolve,” says Director of Winemaking at Giesen Group, Duncan Shouler. “We have to change as the consumer changes.”
A mindset deeply embedded in the culture of the business, Giesen are paving the way in the 0% alcohol category, but it doesn’t stop there. They are continually looking for new methodologies that align to changing consumer considerations while delivering on their operational mandates and corporate social responsibilities – and it is from here they turned to amaea. [READ MORE…]
