18 September 2025
By Colin Hay in Drinks Business
Image by Rudy and Peter Skitterians from Pixabay
In an unprecedented move, the Académie Internationale du Vin (AIV) is speaking out publicly against the threat of what it calls the “denormalisation” of wine initiated by the World Health Organisation (WHO) in an open letter to the heads of government of all United Nations member states.
The AIV, which is based in Lausanne, is an association of around 100 of the world’s most renowned wine personalities from 20 nations and is often referred to as the “Council of the Wise” of the world of wine.
The open letter says to denormalise wine would destroy centuries of heritage, close scientific debate prematurely, and choose prohibition over education and freedom. [READ MORE…]